Kapamilya Late Primetime Shows Shaky on KANTAR ratings?

It's interesting how the primetime ratings in KANTAR has dramatically changed these past days. If you recall, ABS-CBN has been leading in the timeslot with huge gap from its competing soap operas in GMA Network. This Monday, things have changed…

It was usually a gap of 10-20% in the ratings with Kapamilya soap operas on the lead. When Temptation Of Wife, in the past weeks, has been changed from one schedule to another, it surprisingly remained high in ratings. Well the only show it can't get close in the fight is Ina, Kapatid, Anak. But when it competes with A Beautiful Affair, there are times TOW would win. When competing with Kahit Puso'y Masugatan, no doubt the Dennis-Marian-Glaiza starred always leads.

So everyone was intrigued with the concept of Pahiram Ng Sandali, at least from the end of the Kapuso citizens. When it had its pilot night, it registered 17.5% in KANTAR ratings. It went head to head with A Beautiful Affair. So we expected that the Dingdong-Lorna-Max-Cristopher-Alessandra starrer would have ratings much lower than the John Lloyd-Bea starred. To our surprise, A Beautiful Affair won but only with 19.3%, just 1.8% gap.

It's a big surprise because we predicted ABA to be the highest rater this season. It turns out that Ina, Kapatid, Anak is the "IT" soap for this season and all the other Kapamilya shows (except Princess and I) are on a shaky ground in the national ratings. 

If GMA Network is wise enough, they would surely grab this season a chance to soar high in the national ratings and they'd exert extra effort to get their shows watched. Imagine, it's just a gap of 1-5% lately. That's unusual! It could be that the people in the provinces have been sleeping early and more Kapuso fans stay awake at that time. Or it could be that Kapuso soap operas in late primetime have been really capturing the hearts of the provincial viewers in Visayas and Mindanao.

What do you think?

PS. We excluded Princess and I in the picture for certain reasons that we would explain in the next feature.

Why ASAP 2012's #StarMagic20Years Won Over #PP80s

It was very obvious last Sunday that ASAP 2012 was winning in the viewership. Imagine, you get almost all of your stars from day one till today and put them all in one show for a reunion, what else do you expect?

So clearly, the appearance of the old, the formerly famous, the currently shining stars, and those in between is one of the huge reasons why ASAP 2012 #StarMagic20Years episode made it to the top. It should be mentioned that for the past months, Party Pilipinas has been winning the ratings game in Metro Manila with a not so significant gap from its rival show in the nationwide ratings. But last Sunday, they clearly lost it.

For Kantar Media-TNS Total Philippines Household Ratings, ASAP 2012 had 17.4% of viewership over Party Pilipinas with 8.2% only. For AGB Nielsen Mega Manila Household Ratings result, ASAP won by 1.3% with 13.3% of total viewership while Party Pilipinas had 12%.

Another possible reason for ASAP 2012's win is their stellar production numbers last Sunday. Not to mention, KC Concepcion's awkward performance which turned out to still look impressive because of the production value put in to it. So we question, was Party Pilipinas lax last Sunday? Or their creative juices just went low on supply?


Where Party Pilipinas Went Wrong

Not that everyone will agree to this but one thing about last Sunday's episode of Party Pilipinas--messy. It was messy, too full of colors and people on stage that it got so confusing who the main stars are. Add to that the fact that it was an 80s episode so colorful presentations were really expected. There wasn't a good story-telling from beginning to end. It seemed as if they just added whatever production number there is to keep its consistency with the 80s.

Despite these observations, it is undeniable that there were awesome performances from the show as well like the Sayaw Party Pilipinas which highlighted only a few, that was good and less-confusing.


Was It A Clear Win To Give Up?

Even when it was a concept to bring all the stars in for ASAP 2012, not to mention the Optimum Star Claudine Barretto appearing in the station again, there could have been a better competition last Sunday. To the people involved in this site, call us bias but there could have been a better director at the helm. This to say without putting less value on the director last Sunday.

But really, as far as changing the hearts of the viewers' perspective on Sunday noontime viewing, it takes a Rico Gutierrez (DRG) to do that. He has proven that in the past years and have been proving it for the other Sundays lately. And news has it that he's back in the show as an alternate director.

We lay our cards today and we will wait for the ratings as DRG takes the directorship this afternoon for APPRUB episode versus ASAPPicturePerfect.

To ASAP 2012, good job last Sunday! It was a simple yet sure champion show with hundreds of stars (if my count is right) just taking the ramp without performing. And the VTRs surely made a big impact in the ratings. Kudos to the staff and crew behind every performance and segment!

Fasten your seatbelts as we witness who wins the approval of many to get that perfect ratings for the Sunday noontime.